Thanks to the rate at which technology is moving today, small businesses are being provided with dozens of marketing options that weren’t available in the not-too-distant past. Staying on top of them all, let alone learning to use any of them effectively can be a full-time job. So, where does that leave you, the small business owner or self-employed expert, who wants to choose the best marketing options? You don’t have the time to sort through, test and become an expert in all the marketing methods available to you. Here’s how you can figure out which methods are best for your business.
Understand Your Market
At the end of the day, the real key to successful marketing is to understand your market. Make it your responsibility to know who your customers are, how old they are, what gender they are, what nationality they are, and what socio-economic group they fall into. What are the products they buy that are similar to yours? This is something you need to know.
Write down the characteristics of your existing customers, or the people you are targeting. Then start asking yourself questions like, “Who else is a likely prospect? Who else is selling similar products? Who are those companies targeting, and how are they reaching their targeted customers? This marketing worksheet will help you gather the information you need.
Don’t fall into the trap of believing your potential customers are buying and researching things to buy the same way they always have. Or that that they use the same resources and tools you do. Do the research and be open to what you learn. You may discover new markets you’re missing.
Once you’ve got a good idea of who your customers are and what they look for, then go right ahead to look for the best marketing strategy you need to deploy to gain increased income.