A lot of us feel trapped in our jobs but in reality, we are not! It is possible for us to step out of our current situation, identify opportunities to do that which is our passion and turn it into a cash making career. It may sound like a drag, but having a plan can make it possible to find what you’re good at and turn your passion into profit. These steps can help you formulate one:
1. Identify your interests
The key to identifying your interest areas is figuring out what you would do had you not been doing the job you hate the most. Is it singing? Acting? Writing? A lot of people like photography. Just about any passion that you love, can be turned into a profitable career.
2. Do it free!
Before charging money, it is recommended that you give people a taste of your services first if you want to turn your passion into profit. For instance, if its photography, just offer to click photos for relatives for free. Surely, they would like to save money. This is how you establish yourself and prove your mettle to your potential clients.
3. Build a combination of skills
You should be able to combine your chief interests with the other skills that you might possess. If you are let’s say, planning to sell cakes, what is that other thing you are good at along with being a great baker? You must focus on the other skills and use them to your leverage. For example, if you are also good at digital marketing, you can blog about baking practices.
4. Figure out your ideal client
This step involves figuring out your target market, their income, demographics, needs, and preferences.
5. Build a community around your business
Once you have figured out who your target audience is going to be – the ones you would be reaching out to, you start building up a community of individuals interested in it. Begin by inviting your friends and family and urge them to bring their acquaintances on board. You can even choose to promote social media presence by boosting your posts as much as your budget allows. This is how you bring attention to your business, while also giving value to those seeking to benefit from your work.
Top of Form
6. Offer discounts
After building a significant audience and a sizeable community, the next logical step is utilizing your platform to attract customers by offering your services at a discount. This is where the previous work that you did for free comes into play since you can present it as a sample or part of your portfolio.
7. Bridge the gap with your customers
When reaching out to the customers through a sales pitch, ensure that it comes off less like a sales thing and more of a friendly encounter. Keep refining your pitch and making it better to turn your passion into profit.
8. Hire financial expertise
Once you have successfully established your business, culminating into a lot of sales and generating significant revenue, it is not time to invest in financial planning. According to studies, incompetence pertaining to financial management and its related areas often leads to business failure. Perhaps you should buy an accounting software and learn how to use it for budgeting and recording your sales, expenses. You may want to hire an expert if you feel that a software system might not cut it. If you hesitate in following your passion and turning it into profit, just imagine yourself in your later age and wonder, whether you’ll look back with pride or with regret of not fulfilling your dreams?